Middle East gaming and social platform company Yalla Group has partnered with the Saudi Esports Federation (SEF) to become an official event partner for the Saudi eLeague 2026 and support the Kingdom’s expanding esports ecosystem.
As part of the partnership, Yalla Group will place special focus on women’s tournaments, promoting inclusion and encouraging greater female participation in competitive esports. The collaboration also introduces a talent development initiative offering training and mentorship programs to nurture local esports players.
