Dubai, UAE: du, the leading telecom and digital services provider, has announced exceptional results from its latest employee engagement survey conducted in partnership with Microsoft Viva Glint. The company achieved an outstanding 89% engagement score, surpassing UAE, Middle East, and global benchmarks.
The result places du among the top 10% of organisations worldwide across all industries. Typically, engagement scores above 90% are considered elite, while scores between 70–89% reflect strong performance. du’s 89% score therefore positions the company at a “Best in Class” level.
Fahad Al Hassawi, Chief Executive Officer at du, said: “du has outperformed the overall Glint benchmark in both the UAE and the wider Middle East, achieving an impressive 89% score and placing du among the top 10% of organisations globally. Our open and agile workplace commitment is supported by multiple initiatives and internal activities designed to promote belonging and encourage active participation among all employees, ensuring each team member feels valued, heard, and engaged in our vision and successes.”
Within the technology sector, du’s 89% score significantly exceeds the industry average of 76% and outperforms the top 25% benchmark of 79%. The results reflect du’s sustained focus on engagement, wellbeing, collaboration, and purpose-driven culture.
du attributes the strong performance to its core values centered on inclusivity, empowerment, and recognition. The company has invested in modern, collaborative workspaces designed to encourage innovation and spontaneous interaction. Recognition programs, milestone celebrations, and internal engagement initiatives further reinforce a culture where employees feel connected to the organisation’s mission.
The survey findings highlight du’s continued commitment to building a high-performance workforce aligned with its digital transformation ambitions and strengthening its position as an employer of choice in the region.
