BrazzPR, a South African digital marketing agency, successfully raised $75,000 for the tech startup Wrkman through a strategic digital storytelling campaign. By combining influencer marketing with engaging narratives, the campaign grew Wrkman’s user base to over 10,000, demonstrating the power of digital tools in attracting investors and users alike.
The campaign involved both macro and micro-influencers on platforms like Twitter and Instagram, driving significant user growth. According to Oluwagbotemi Moshood, CEO of BrazzPR, the success of the campaign was rooted in crafting a relatable story and engaging with the right influencers, creating a human connection with users and stakeholders.
BrazzPR’s innovative approach not only helped Wrkman secure funding but also highlighted the importance of digital marketing strategies and influencer collaborations for startups looking to grow in a competitive market. Moving forward, BrazzPR plans to apply these strategies to help other businesses navigate the tech market and gain visibility through storytelling and engaging content.
