WebEngage has entered into a strategic partnership with Abdul Latif Jameel Electronics (ALJ Electronics) to elevate customer engagement across Saudi Arabia’s electronics sector. This collaboration aims to enhance the digital customer experience (CX) through personalized, data-driven strategies and seamless omnichannel integration.
With a long history of delivering top-quality electronics and home appliances, ALJ Electronics has been a dominant player in both retail and commercial solutions in Saudi Arabia. This new partnership integrates WebEngage’s AI-powered retention platform to offer a personalized customer experience across all touchpoints—online and offline—ensuring smoother interactions and stronger customer loyalty.
WebEngage’s platform incorporates customer data management, behavioural segmentation, and a wide range of engagement tools, including email, SMS, WhatsApp, and websites, to foster long-term customer retention. The partnership aims to help ALJ Electronics boost customer satisfaction by re-engaging dormant customers, optimizing post-purchase care, and providing tailored marketing offers.
Haneen Othman Omer Bakkar, Marketing Manager at ALJ Electronics, emphasized the importance of personalization in driving customer engagement, stating that the tools provided by WebEngage would make every customer interaction more meaningful and seamless. Hetarth Patel, VP – Growth Markets at WebEngage, expressed excitement about combining ALJ Electronics’ strong legacy with WebEngage’s expertise in personalization.
This collaboration represents the growing importance of omnichannel strategies in retail as brands strive to meet the expectations of today’s digitally savvy consumers.
