The Ministry of Hajj and Umrah has collaborated with Mobile Telecommunication Company Saudi Arabia (Zain KSA) to enhance the pilgrim experience via the ‘Direct Hajj’ program, which caters to visitors from over 120 countries through the Nusuk Hajj platform. This partnership aims to improve communication services, provide accurate information, and offer exclusive features to ensure a seamless journey for pilgrims.
Zain KSA will sponsor the Nusuk Hajj platform and has achieved 100% 5G network coverage at the holy sites, supported by a SAR 1.6 billion investment in digital infrastructure. This collaboration aligns with Saudi Arabia’s Vision 2030 goals, which include enhancing the digital capacity of the ‘Guests of God Service Program’ and accommodating 30 million Umrah and Hajj pilgrims by 2030. The digital enhancements aim to complement pilgrims’ spiritual and cultural journeys while supporting the Kingdom’s global leadership in Hajj and Umrah services.
Zain KSA’s commitment to digital inclusivity and advanced infrastructure reflects the broader objectives of Saudi Arabia’s Vision 2030 to elevate the quality of services provided to pilgrims.
