The African smartphone market grew by 9% in 2024, reaching 74.7 million units, as easing inflation helped boost consumer purchasing power. Despite macroeconomic challenges, including high inflation and currency depreciation, Africa remains a promising growth market with strong long-term potential, though growth is expected to slow to 2% in 2025.
Canalys noted that the continent’s smartphone market faced short-term challenges, including currency volatility and shifting tax policies. However, vendors in Africa have adapted resilient business models, helping them navigate economic complexities. The report emphasized that these strategies could be replicated in other emerging markets.
Transsion, the parent company of Tecno, Infinix, and iTel, led the market with a 10% year-on-year growth, reaching 37.9 million units and capturing a 51% market share. Samsung followed in second place, although it saw a 22% decline, shipping 13.9 million units. Xiaomi ranked third with 8.4 million units shipped, growing 38% annually. Realme experienced the strongest growth among the top vendors, with a remarkable 89% surge, shipping 3.8 million units. Oppo rounded out the top five with 3.1 million units, reflecting a 10% increase.
