Souhoola, a leading consumer finance company, has partnered with Visa to launch a new prepaid card, issued through Banque Misr, aimed at enhancing financial inclusion in Egypt. The card will allow customers to transfer credit limits from their Souhoola accounts to the prepaid card with flexible installment payment options, offering a secure and seamless shopping experience.
This partnership aligns with Egypt’s Vision 2030, supporting the local economy and promoting sustainable development. The prepaid card is designed to meet customers’ financial needs by providing them with more flexibility in managing their expenses and making informed financial decisions. It will be launched in 2025.
Ahmed Al Shanawany, Managing Director of Souhoola, expressed his pride in collaborating with Visa to offer this innovative financial solution, highlighting the company’s commitment to providing financial flexibility and enhancing customer experience. Malak El Baba, Vice President and Country Manager of Visa in Egypt, shared her enthusiasm about the partnership, emphasizing the focus on financial inclusion and providing Egyptians with secure and cutting-edge payment solutions.
Founded in 2019, Souhoola strives to offer technology-driven financial services to enhance financial inclusion and improve the quality of life for Egyptians by providing easy access to financial tools and a smooth shopping experience.
