Apple has launched its Hearing Aid and Hearing Test features in Saudi Arabia, extending its health services in the region. Available through a free software update for AirPods Pro 2, the features help individuals with mild to moderate hearing loss. This service now covers six Middle Eastern countries.
The Hearing Test assesses hearing levels using acoustic science and generates an audiogram, while the Hearing Aid feature provides personalized sound adjustments to improve conversations and awareness of surroundings. Apple’s expansion into Saudi Arabia highlights its strategy to work with health ministries globally to deliver accessible healthcare services.
Apple’s health services are becoming increasingly integrated, with features like ECG and sleep apnea also available on its devices. The move comes as part of the company’s broader strategy to enhance its presence in the Middle East, making hearing health accessible to millions and offering a more affordable alternative to traditional hearing aids.
