Batelco by Beyon and City Centre Bahrain have signed a memorandum of understanding (MoU) to jointly develop and implement a series of value-added initiatives aimed at enriching customer experience across connectivity, shopping, dining, and entertainment sectors. The agreement was formalized at Beyon Headquarters, with Batelco’s General Manager Consumer, Aseel Mattar, and City Centre Bahrain Mall Director, Duaij Al Rumaihi, leading the signing ceremony.
This partnership marks a strategic collaboration where Batelco’s telecom services will be seamlessly integrated with City Centre Bahrain’s dynamic retail and leisure environment. Together, the two entities plan to roll out initiatives that combine Batelco’s innovative product and service promotions with City Centre Bahrain’s vibrant marketing campaigns, creating engaging and rewarding experiences tailored to both local residents and tourists.
The collaboration will introduce a range of tailored offers and value-added services designed to exceed customer expectations, improving connectivity and accessibility throughout the mall. These efforts align with Bahrain’s broader tourism strategy, aiming to enhance the overall visitor experience and position City Centre Bahrain as a premier destination for shopping and entertainment in the region.
Aseel Mattar, General Manager Consumer at Batelco, expressed enthusiasm about the partnership: “Batelco is delighted to join forces with City Centre Bahrain. This partnership highlights our commitment to expanding our reach and enhancing customer accessibility. By partnering with a landmark destination like City Centre Bahrain, we are confident that we can deliver exceptional value and create great experiences for both our customers and City Centre visitors.”
Through this MoU, both Batelco and City Centre Bahrain are poised to create a more connected, convenient, and enjoyable environment for shoppers and visitors, leveraging the strengths of telecom innovation and retail excellence to drive value and satisfaction.
