Zong, Pakistan’s leading digital technology innovator, has been awarded the Best Digital Campaign (TikTok) at the prestigious Pakistan Digital Awards 2025. The awards, judged by an independent panel of industry experts, celebrate creative innovation that drives measurable positive outcomes.
The accolade underscores Zong’s commitment to its brand promise, “Let’s Get Digital,” showcasing its ability to deliver impactful digital experiences that resonate with millions. Central to the winning campaign was the promotion of the My Zong App, positioned as a seamless, intuitive digital companion. By leveraging TikTok’s short-form content and Google UAC’s algorithmic targeting, Zong brought convenience closer to users at scale.
The campaign’s success gained international recognition, being featured in an official TikTok case study highlighting its exceptional execution and business impact.
Sajid Munir, Head of Marketing at Zong, expressed pride in the award, noting it reflects the brand’s focus on bold storytelling, user-first innovation, and local relevance.
This award further solidifies Zong’s role as a frontrunner in Pakistan’s digital ecosystem, driving transformation through smart, inclusive, and empowering digital solutions.
