Manama, Kingdom of Bahrain – Arab Financial Services (AFS), in collaboration with Samsung Gulf Electronics, has launched Samsung Pay in Oman, marking a significant milestone in the country’s digital transformation journey. As the region’s leading digital payment solutions provider and fintech enabler, AFS continues to drive innovation and enhance customer experiences.
This strategic partnership combines AFS’s regional expertise in digital payment solutions with Samsung’s cutting-edge technology, offering Omani consumers a secure and convenient contactless payment option. The collaboration not only strengthens AFS’s presence in the Omani market but also extends the reach of Samsung Pay, providing enhanced convenience and security in everyday transactions. This initiative aligns with the Central Bank of Oman’s guidelines for banks and payment providers to implement card tokenization services, further advancing Oman’s financial ecosystem and promoting the adoption of digital payment methods.
Ajmal Basheer, AFS Head of Processing, emphasized the importance of this milestone, stating, “This partnership strengthens our relationships with Omani banks while fostering innovation and competitiveness. By supporting the adoption of Samsung Pay, AFS is proud to contribute to Oman’s economic growth and regulatory objectives, making transactions more efficient and inclusive. We are committed to driving advancements that benefit our clients and the financial community by providing modern solutions that meet their evolving needs.”
Fadi Abu Shamat, Senior Director and Head of the Mobile eXperience Division at Samsung Gulf Electronics, expressed enthusiasm about the launch: “We are excited to partner with AFS to bring Samsung Pay to Oman. This launch aligns perfectly with our mission to simplify everyday life through innovative technology. By offering Omani consumers a secure, convenient, and contactless payment solution, we are not just transforming transactions – we are enhancing the overall shopping experience. This partnership with AFS represents a significant step forward in digital payments for the region.”
Samsung Pay adheres to global security standards and regulations, ensuring bank compliance and minimizing risks. The platform’s features, such as tokenization and biometric authentication, enhance transaction security while providing users with a convenient mobile payment method.
This landmark development reaffirms AFS’s commitment to the Omani market and its dedication to supporting banks and regulators in achieving payment digitization goals. By leading the adoption of Samsung Pay, AFS plays a crucial role in promoting digital transactions and advancing the financial ecosystem in Oman.
