Cairo-born Instabug, once synonymous with mobile bug reporting, has officially rebranded as Luciq to reflect its evolution into a global leader in Agentic Mobile Observability. The transformation signals a shift from reactive debugging toward AI-driven systems that proactively identify, predict, and autonomously resolve issues—freeing engineering teams to focus on creativity and innovation.
Luciq’s AI systems are designed to automate repetitive engineering tasks, allowing smaller, more agile teams to move faster and deliver products at scale. This transition redefines observability, moving from manual monitoring to predictive insights that accelerate development velocity.
The company is backed by global investors Accel and Insight Partners and already serves leading enterprises including DoorDash and T-Mobile. With expansion underway in the Middle East and Africa, Luciq is targeting regions where mobile-first adoption is accelerating rapidly.
“We’re not just rebranding. We’re building a new category in AI and mobile,” Luciq stated, positioning itself as both a technology innovator and a category creator.
By embracing AI-powered automation, Luciq is not only renaming itself but also reimagining how mobile apps are built, maintained, and experienced in the enterprise era.
