Jack of Digital, Pakistan’s digital media reseller and ad-tech solution provider, has been appointed the official reseller for Yango Ads in the Pakistani market.
The partnership introduces expanded in-app advertising opportunities, allowing brands to access Yango’s rapidly growing base of urban, digitally active consumers across key cities including Karachi, Lahore, Islamabad, Rawalpindi, and Multan. The audience spans value to premium income segments, offering advertisers scale combined with performance focus.
Yango Ads brings a performance-driven advertising ecosystem to Pakistan, enabling campaigns built around CPI+, CPA, and ROAS objectives. The platform leverages first-party user insights to support precise audience targeting and measurable outcomes.
Commenting on the partnership, Bassem Yousri, Head of Agency Department at Yango Ads, said Pakistan’s mobile-first, highly engaged digital audience presents strong demand for accountable advertising solutions. He noted that working with Jack of Digital combines Yango Ads’ global ad-tech capabilities with local market expertise to help brands convert attention into tangible business results.
Usman Qayam of Jack of Digital said the collaboration strengthens Pakistan’s digital advertising ecosystem by giving brands and agencies access to a premium mobile audience with precision, scale, and performance transparency. He added that Jack of Digital will support Yango Ads’ growth through localized execution, education, and campaign support.
The appointment marks a strategic expansion of Yango Ads’ footprint in Pakistan, positioning the platform as a new performance-focused channel for brands seeking measurable ROI in mobile advertising.
