Dubai witnessed the launch of Microsoft’s groundbreaking Copilot+ PCs, designed to transform personal computing through advanced AI technology. Unveiled at a special event at Warehouse 4 in Al Quoz, the new devices are now available for purchase at Sharaf DG, in partnership with Asus, HP, and Lenovo.
The launch event, hosted by Sharaf DG, featured an interactive escape game where attendees utilized the capabilities of the Copilot+ PCs to solve mysteries. The event also included demonstrations showcasing the innovative features of these AI-powered devices.
“Sharaf DG is at the forefront of the Copilot+ PCs market, offering the largest selection of these next-generation devices,” said Nilesh Khalkho, CEO of Sharaf DG. The retailer is also offering customers Dh500 off when they trade in old PCs, as well as special promotions as part of its Back-to-School campaign.
Karin Belbelian, Director of Category Management at Microsoft, highlighted the Copilot+ PCs’ advanced Neural Processing Units (NPUs), which can perform over 40 trillion operations per second. These NPUs enable the devices to deliver unprecedented performance, making them ideal for users focused on productivity and creativity.
The collaboration between Microsoft and partners like Asus, HP, Lenovo, and Microsoft Surface brings a wide range of devices tailored to meet various user needs. “These devices revolutionize work and creativity with their powerful AI capabilities,” said Belbelian.
Equipped with Windows 11, Copilot+ PCs feature AI-driven tools such as Cocreator for generating images from text prompts in Paint, and Image Creator for AI-powered photo edits. Live Captions and Windows Studio Effects also enhance the overall user experience.
Ifham Khalid, Sales Lead for Devices and Creativity at Microsoft Middle East and Africa, expressed excitement about how UAE consumers will embrace these advanced devices, which are available for hands-on exploration at Sharaf DG’s stores, including Dubai Mall and City Centre Deira.
