Dove, in collaboration with Outreach Nepal, has launched a groundbreaking advertising campaign in Nepal to promote its iconic Dove Bar. The campaign, a first of its kind in the region, integrates traditional print media with cutting-edge Augmented Reality (AR) technology, providing an immersive experience for consumers.
Featured in major national newspapers, the advertisement invites readers to explore “How do you want your skin to feel?” and includes a QR code. Scanning this code with a smartphone activates a video that showcases the moisturizing advantages of Dove Bar over ordinary soaps, emphasizing its unique qualities.
The campaign eliminates the need for additional apps, as consumers can directly use their phone’s camera to scan the QR code and watch a dynamic TV commercial (TVC) come to life on the printed page, detailing “The DOVE Difference.”
Saurav Karanjeet, Head of Marketing at Unilever Nepal, expressed, “Unilever is committed to innovation, from product development to incorporating advanced technologies like AR, enhancing how we connect with consumers.”
Ujaya Shakya, Founder of Outreach Nepal, shared his excitement about transforming traditional newspaper ads into interactive experiences with just a smartphone, attributing the success to the collaboration between Unilever and his team.
This unique campaign marks a significant evolution in advertising strategies in Nepal, marrying traditional methods with modern technology to create memorable consumer interactions. The initiative not only boosts consumer engagement but also allows for immediate access to detailed product benefits through the AR experience, setting a new standard for advertising in the region.
