Karachi: ABHI Microfinance Bank Limited has entered into a strategic agreementwith EFU Life Assurance Ltd. to offer life insurance solutions to its customerbase, aiming to expand access to financial protection and long-term securityacross Pakistan.
The collaboration establishes a framework under which EFULife’s insurance products will be distributed through ABHI Microfinance Bank’splatform, enabling customers to access insurance coverage alongside theirexisting financial services. The initiative is designed to support greaterfinancial inclusion by integrating protection solutions into everyday banking.
Through this partnership, customers will be able to benefitfrom a range of life insurance offerings, helping them manage financial risksand plan for the future. The agreement also outlines mechanisms for productdistribution, customer onboarding, and service delivery, ensuring thatinsurance solutions are accessible, transparent, and aligned with regulatoryrequirements.
Both organizations will work closely to ensure effectiveimplementation, including staff training, customer awareness initiatives, andongoing operational coordination. The collaboration also emphasizes adherenceto regulatory standards, data protection protocols, and responsible salespractices to safeguard customer interests.
The agreement defines ABHI Microfinance Bank’s role as adistribution partner, while EFU Life will remain responsible for underwriting,policy servicing, and claims management. This structure allows eachorganization to contribute its respective expertise to deliver seamlesscustomer experience.
The agreement was signed by Umer Rauf, Head of Transaction& Employee Banking at ABHI Microfinance Bank, and Muhammad Ali Ahmed, ChiefExecutive Officer at EFU Life Assurance Ltd., along with senior representativesfrom both organizations.
Through this partnership, ABHI Microfinance Bank and EFULife aim to strengthen access to insurance solutions and promote financialresilience among individuals and families. By combining banking access withinsurance offerings, the collaboration seeks to support customers in managingboth their financial needs and long-term security.
