Global cloud communications platform Infobip brought together more than 1,000 of its engineers for DevDays 2026, its annual internal engineering gathering, using the event to reinforce its transition to an AI-first operating model as the company marks its 20th year.
The event centred on how Infobip is embedding AI across product development, engineering workflows, and go-to-market functions — framing AI adoption not as a future ambition but as an ongoing operational reality. Central to the showcase was AgentOS, the company’s framework for autonomous customer communications, which combines AI agents, human operators, data, and channels within a unified environment to orchestrate customer interactions across Infobip’s global infrastructure, which the company says reaches over seven billion mobile devices.
CTO and co-founder Izabel Jelenić described AI as something that must be woven into the way the company thinks, designs, and makes decisions at every level — from engineering to business functions. VP Engineering Saša Erak framed the shift as a deliberate restructuring of the operating model, with AI absorbing repetitive tasks while human judgement is preserved for decisions requiring creativity and context.
Infobip, established in 2006 and headquartered in Croatia, operates extensive infrastructure across MEA markets including the UAE.
Editor’s Note: DevDays is an internal event and this coverage stems from a press release, so headline claims about AI maturity should be read in that context. That said, Infobip’s footprint across MEA telecoms and enterprise communications makes its AI strategy directionally relevant — particularly the AgentOS layer, which positions the company to compete in the agentic customer experience space that regional operators and digital banks are increasingly investing in.
