Abu Dhabi, UAE: At GITEX Expand North Star, Hasna Al Mutawa, a health tech serial entrepreneur, unveiled NOOG, a groundbreaking initiative aimed at transforming camel care through advanced technology.
Hasna Al Mutawa, the visionary behind NOOG, shared the mission driving the venture: “Camels are an integral part of our culture and economy. NOOG was founded to blend our rich heritage with cutting-edge technology, delivering real-time health monitoring to ensure camels receive the care they deserve.”
The support from DeepMinds underscores their confidence in NOOG’s mission and potential. Hasna emphasized, “Our objective is straightforward—NOOG is creating an integrated technology that combines smart wearables and an advanced platform to monitor and manage camel health and safety. By blending modern technology with traditional herding practices, we aim to equip camel herders with enhanced care solutions, driving progress in the camel breeding and livestock sectors.”
NOOG is dedicated to leveraging technology to improve camel health and well-being. Hasna stated, “Our platform empowers herders with real-time data, helping them make timely decisions for the betterment of their camels’ health and safety.”
Amine Staali, Managing Partner and CEO of DeepMinds, remarked, “Hasna’s vision marks an exciting advancement in applying technology to the camel industry, a key sector in the GCC. The potential to enhance camel health management is enormous.”
Set for beta release in 2025, NOOG was officially unveiled at GITEX Expand North Star 2024 in Dubai.
About NOOG
NOOG is an innovative health tech platform dedicated to enhancing camel healthcare through deep technology. Founded by Hasna Al Mutawa and backed by DeepMinds, NOOG combines IoT technology with traditional care practices, offering herders real-time monitoring to improve camel care while preserving regional heritage.
