du, a Dubai-based telecom and digital services provider, has announced its revamped business-to-business (B2B) portfolio, designed to redefine digital possibilities for businesses across the nation.
As part of this initiative, du has introduced two new operating sub-brands under du Business: du Tech and du Infra, reflecting its commitment to delivering comprehensive digital transformation solutions beyond traditional telecom services.
The existing du Business sub-brand provides superior end-to-end solutions supported by a state-of-the-art 5G and Fibre network, enabling businesses to enhance productivity, agility, and success. By harnessing the transformative power of digital connectivity, du Business acts as a crucial backbone for organizations striving to thrive in a competitive market.
Focusing on digital transformation, du Tech has emerged as a key player, tailored to meet the complex needs of modern enterprises. With a strategic emphasis on sectors such as government, large enterprises, and SMEs, du Tech delivers advanced ICT solutions including data centers, hybrid cloud, cybersecurity, IoT, AI, and blockchain. These offerings are designed to foster a sustainable, secure, and efficient future in line with the UAE’s visionary goals.
In parallel, du Infra ensures seamless and secure data flow while optimizing network operations for businesses and government agencies navigating the digital landscape. It provides cutting-edge network infrastructure and services, allowing organizations to innovate confidently and meet their commitments efficiently. Its mission is to offer secure and reliable network solutions that streamline operations for those venturing into new digital frontiers.
Fahad Al Hassawi, CEO of du, stated, “Today, du is more than just a connectivity provider; we are evolving into an integrated digital services enabler. Our transformative portfolio of operating sub-brands—du Business, du Infra, and du Tech—demonstrates our commitment to leading the digital transformation journey in the UAE. We aim to elevate connectivity, enhance digital lifestyles, and empower organizational evolution through innovative ICT solutions. At du, we are not merely participating in the UAE’s digital future; we are actively shaping it.”
With du Tech delivering comprehensive ICT solutions and du Business providing core connectivity services, du Infra ensures secure data flow, enabling businesses and government entities to optimize their operations as they explore new digital horizons. This strategic overhaul emphasizes du’s dedication to innovation and the creation of dynamic digital ecosystems tailored to meet diverse professional and personal aspirations, empowering customers to become architects of their own futures.
