Etihad Airways has upgraded its digital platforms, introducing new features designed to improve travel experiences for guests. Enhancements to both etihad.com and the Etihad Airways mobile app now offer market-specific payment options, expanded self-service capabilities, and improved loyalty program features.
Guests can now use local payment methods in key markets such as India and Europe, easily modify bookings through enhanced self-service tools, and redeem Etihad Guest miles for flights and upgrades. The platforms also provide a more intuitive booking process, including calendar-based fare searches and the option to select preferred languages.
In India, customers can enjoy Hindi language support, local payment options, and a new fare calendar to help them find the best travel deals. These updates reflect Etihad’s ongoing commitment to meeting the diverse needs of its global customer base.
Looking forward, Etihad Airways plans to continue enhancing the customer experience, with upcoming improvements to the check-in process and more accurate, real-time travel updates. These changes will further streamline the travel journey from booking to arrival, making it even more seamless for guests.
Frank Meyer, Chief Digital Officer at Etihad Airways, emphasized the airline’s commitment to digital innovation, stating, “By consistently refining our digital touchpoints, we’ve been able to rapidly implement enhancements that directly benefit our customers. This agile approach allows us to stay at the forefront of the competitive airline industry and exceed passenger expectations.”
Arik De, Chief Revenue and Commercial Officer at Etihad Airways, noted the significant growth in digital channels, with online direct sales rising in key markets. He highlighted the close collaboration between the airline’s Commercial and Digital Technology teams, which has enabled them to quickly deliver the solutions customers want. These updates are also driving higher customer engagement and increasing ancillary revenue through a more personalized booking experience.
Behind the customer-facing improvements, Etihad has strengthened its digital infrastructure, allowing for the deployment of approximately four releases per week, with 160 updates completed across web and mobile channels year-to-date. This technical capability enables Etihad to introduce new features and quickly respond to customer feedback.
