Mashreq’s SMASHREQ campaign, featuring an augmented reality padel game on TikTok, has gone viral, breaking engagement records. The game has captivated millions in the UAE and Egypt, establishing Mashreq’s position as a leader in the padel community while leveraging influencers and digital PR.
Tanmeyah and AMAN Holding have signed a strategic partnership to offer digital financial services, enabling Tanmeyah customers to access financing and make payments flexibly through AMAN’s retail network. The collaboration supports Egypt’s financial inclusion efforts and digital transformation, making financial services more accessible and efficient.
Aman Holding and Tanmeyah have partnered to offer digital financing and payment solutions, allowing Tanmeyah customers to manage their payments easily through Aman’s extensive retail network. This collaboration enhances financial accessibility and aligns with Egypt’s financial inclusion goals, making services available seven days a week.
Octolane, a startup co-founded by two Bangladeshi immigrants, raised $2.6 million to launch an AI-powered CRM platform that automates tasks like data entry and follow-ups. Targeting businesses using tools like Salesforce, the platform aims to increase productivity and reduce reliance on traditional CRM systems in the fast-growing sales tech market.
stc Bahrain has opened registrations for its InspireU program, aimed at empowering local startups. The program, which has already supported over 130 projects, offers financial aid, expert consulting, and training. Bahraini entrepreneurs can apply to take their innovative ideas to the next level and make an impact on the digital economy.
The GCC is ramping up its cybersecurity efforts with national strategies, legislative reforms, and workforce development initiatives. Countries like Bahrain, Saudi Arabia, the UAE, and Qatar are investing heavily in digital infrastructure, fostering collaboration, and upskilling citizens to combat cyber threats and drive digital transformation across the region.
The Information and eGovernment Authority (iGA) is showcasing digital solutions at the Innovation Summit, focusing on sustainable housing solutions. Key highlights include the eKey 2.0 app, which enables secure access to government services, and the “MyGov” app, offering 41 services. The iGA is supporting Bahrain’s digital transformation in the housing sector.
The Ministry of Municipalities Affairs in Bahrain has signed an MoU with Batelco to enhance digital infrastructure, focusing on connectivity, voice communication, smart security, and digital signage. This collaboration aims to strengthen the ministry’s systems and explore opportunities in smart city technologies, boosting operational efficiency and sustainability.
The Ministry of National Education in Algeria has launched the Taqiim platform, a digital tool for evaluating the achievements of fifth-grade students. This platform streamlines the grading process, offers standardized assessments, and allows teachers to track student progress. It promotes more efficient, transparent evaluations, helping educators pinpoint learning gaps.
Oman’s telecom sector experienced strong growth in 2024, with increased mobile usage, broadband access, and a 72% rise in IoT connections. Revenues rose by 4%, while investments in infrastructure surpassed global averages. The country also made significant strides in expanding fiber-optic coverage and improving internet access in schools and homes.
