Qatar’s metaverse campaign, developed by Q Life, attracted over 15.9 million visitors in eight weeks, showcasing the country’s landmarks and culture through immersive experiences. The campaign, including virtual visits to Lusail Stadium and Souq Waqif, significantly boosted interest in Qatar, with 92.7% of participants considering visiting in the next year.
Congolese Minister Augustin Kibassa Maliba’s visit to Tunisia aims to strengthen digital cooperation between the DRC and Tunisia. Discussions focus on digital transformation, postal modernization, and entrepreneurship, with potential for creating a Technopark in Kinshasa. The collaboration seeks to enhance the DRC’s digital ecosystem and foster regional innovation.
Qatar’s Ministry of Municipality has launched 17 new agricultural services on the ‘Oun’ app as part of its digital transformation initiative. These services include permits for importing agricultural products, productivity certificates, and approvals for agricultural worker recruitment. The project aims to enhance efficiency, simplify procedures, and support smart city development.
Mashreq’s SMASHREQ campaign, featuring an augmented reality padel game on TikTok, has gone viral, breaking engagement records. The game has captivated millions in the UAE and Egypt, establishing Mashreq’s position as a leader in the padel community while leveraging influencers and digital PR.
Tanmeyah and AMAN Holding have signed a strategic partnership to offer digital financial services, enabling Tanmeyah customers to access financing and make payments flexibly through AMAN’s retail network. The collaboration supports Egypt’s financial inclusion efforts and digital transformation, making financial services more accessible and efficient.
The Ministry of National Education in Algeria has launched the Taqiim platform, a digital tool for evaluating the achievements of fifth-grade students. This platform streamlines the grading process, offers standardized assessments, and allows teachers to track student progress. It promotes more efficient, transparent evaluations, helping educators pinpoint learning gaps.
Dubai Islands Nakheel, a 17-square-kilometer coastal development, is redefining Dubai’s real estate market. Featuring luxury residences, hotels, and cultural venues, it combines sustainable urban living with cutting-edge digital marketing. The project’s digital-first approach provides global investors seamless access to investment opportunities through platforms like dubai-islands.org.
ADNOC has launched the ‘Make it with ADNOC’ mobile app to enhance local manufacturing and support the UAE’s ‘Make it in the Emirates’ initiative. The app provides real-time access to ADNOC’s procurement pipeline, helping businesses engage directly and make informed investment decisions, strengthening national supply chains.
Qatar Airways will showcase its latest travel innovations at the Arabian Travel Market, including Sama’s AI booking system, Qsuite – Next Gen, and Qverse. The airline will also unveil Sama’s Arabic-speaking capabilities, enhancing accessibility and cultural relevance for its AI-powered digital human cabin crew.
Oman’s Tejarah Talks on April 29 will explore the potential of the country’s sports economy, focusing on opportunities in sports tourism, eSports, and sustainable sports markets. Experts will discuss strategies for leveraging Oman’s unique assets and demographic trends to drive growth in the sector, aligning with Vision 2040 goals.
