VISA’s expansion in Pakistan, including office growth and partnerships with 1-Link and PayPak, has been recognized for enhancing financial inclusion and digital payments. Finance Minister Aurangzeb praised VISA’s role in accelerating Pakistan’s digital transformation and assured the government’s support in resolving operational challenges to strengthen the payment ecosystem.
Vodafone Business and Maroc Telecom have partnered to deliver digital solutions and connectivity services to Moroccan businesses, with a focus on smart cities and energy management. The collaboration will expand to include SD-WAN, private networks, cloud solutions, and cybersecurity, supporting Morocco’s digital transformation and 5G rollout.
Azentio Software has expanded its presence in the Middle East and Africa by opening new offices in Dubai and Cairo. These upgraded facilities underscore the company’s commitment to regional growth, client engagement, and local innovation. Azentio aims to enhance its service delivery and talent investment in the region.
The Microcredit Regulatory Authority (MRA) and IFC have launched a USD 350,000 project to enhance Bangladesh’s microfinance sector. The initiative will promote digital financial services and expand access to housing loans for low-income communities. It includes capacity-building for MRA officials and aims to improve financial inclusion and living standards.
Qatar’s metaverse campaign, developed by Q Life, attracted over 15.9 million visitors in eight weeks, showcasing the country’s landmarks and culture through immersive experiences. The campaign, including virtual visits to Lusail Stadium and Souq Waqif, significantly boosted interest in Qatar, with 92.7% of participants considering visiting in the next year.
Congolese Minister Augustin Kibassa Maliba’s visit to Tunisia aims to strengthen digital cooperation between the DRC and Tunisia. Discussions focus on digital transformation, postal modernization, and entrepreneurship, with potential for creating a Technopark in Kinshasa. The collaboration seeks to enhance the DRC’s digital ecosystem and foster regional innovation.
Qatar’s Ministry of Municipality has launched 17 new agricultural services on the ‘Oun’ app as part of its digital transformation initiative. These services include permits for importing agricultural products, productivity certificates, and approvals for agricultural worker recruitment. The project aims to enhance efficiency, simplify procedures, and support smart city development.
Mashreq’s SMASHREQ campaign, featuring an augmented reality padel game on TikTok, has gone viral, breaking engagement records. The game has captivated millions in the UAE and Egypt, establishing Mashreq’s position as a leader in the padel community while leveraging influencers and digital PR.
Tanmeyah and AMAN Holding have signed a strategic partnership to offer digital financial services, enabling Tanmeyah customers to access financing and make payments flexibly through AMAN’s retail network. The collaboration supports Egypt’s financial inclusion efforts and digital transformation, making financial services more accessible and efficient.
The Ministry of National Education in Algeria has launched the Taqiim platform, a digital tool for evaluating the achievements of fifth-grade students. This platform streamlines the grading process, offers standardized assessments, and allows teachers to track student progress. It promotes more efficient, transparent evaluations, helping educators pinpoint learning gaps.
