Survey Reveals UAE Customers Demand Seamless Omnichannel Banking with Digital and In-Person Integration

UAE customers favor mobile banking but still rely on branches for complex needs. The survey urges banks to blend digital platforms with personalized in-branch advisory, enhancing self-service technologies and mobile wallets. Embracing “phygital” strategies will be key to delivering seamless, secure, and inclusive banking experiences.

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Salesforce Highlights AI-Enabled Digital Labour at Agentforce World Tour Dubai

Salesforce’s Agentforce World Tour Dubai showcased AI-powered digital labour’s potential to transform Middle East organisations, highlighting customer success stories and workforce empowerment initiatives. The event underscored AI’s critical role in driving efficiency, innovation, and national digital transformation goals amid rising adoption and deployment challenges.

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