20 January 2026
Headlines

Digital Ecosystem

Google Trends 2025 Shows Pakistan’s Deep Cricket Obsession and Rising Tech Curiosity

Shahzaib04 mins

Google Trends 2025 shows cricket as Pakistan’s most dominant online obsession, cutting across class and region as a rare national unifier. Technology searches surged as Pakistanis explored AI tools, digital payments, and online learning. “How-to” queries highlighted everyday survival challenges, while climate, health, politics, and local entertainment reflected a society navigating uncertainty through digital dependence.

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7 Most Popular Video Game Genres in Arabic Regions as MENA Gaming Market Accelerates

Shahzaib04 mins

The MENA gaming market is expanding rapidly, led by sports, battle royale, RPG, and action-adventure games. Football titles dominate sports gaming, while PUBG and shooter games lead mobile playtime. RPGs generate the highest revenues, especially in Gulf countries. Puzzle, MOBA, and racing games also maintain strong regional engagement as mobile gaming continues to drive overall market growth.

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e& Egypt Extends Viu Partnership to Enhance Digital Entertainment Offering

Shahzaib02 mins

e& Egypt has extended its partnership with Viu to give a wider range of subscribers access to premium Arabic and Asian entertainment content. Announced at GITEX Global 2025, the move strengthens e& Egypt’s digital ecosystem strategy by combining connectivity with streaming services. The collaboration is aimed at boosting customer engagement, satisfaction, and long-term loyalty through value-added digital experiences.

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Taager Enters Morocco as Egyptian Social Commerce Startup Accelerates North Africa Expansion

Shahzaib02 mins

Taager has expanded into Morocco with the launch of a Casablanca office as part of its MENA growth strategy following a $6.75 million funding round earlier in 2025. The platform enables sellers to run online businesses without holding inventory, handling fulfillment on their behalf. Morocco’s high internet penetration and fast-growing social commerce market make it a strategic entry point for Taager’s North Africa expansion.

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Huawei and Yassir Partner to Accelerate Algeria’s Digital Transformation

Shahzaib02 mins

Huawei and Yassir have entered a strategic partnership to drive Algeria’s digital transformation through cloud, AI, mobile payments, and advanced computing infrastructure. The collaboration will support e-commerce, smart mobility, telecom, and digital supply chains, while also nurturing startups and young talent to build a sustainable national digital ecosystem.

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Salam Telecom Launches #YestoPossible Campaign to Redefine Digital Experiences for Gen Z

Shahzaib02 mins

Salam Telecom’s #YestoPossible campaign marks a strategic pivot toward Gen Z by transforming telecom services into a lifestyle-driven digital ecosystem. The initiative positions connectivity as a platform for creativity, gaming, content, and social interaction rather than basic communication. By tapping into youth culture and digital-first behavior, Salam is redefining how telecom brands engage younger audiences in Saudi Arabia. The campaign also aligns with national digital transformation goals, reinforcing Salam’s role in shaping the future of youth-centric digital experiences across the Kingdom.

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Ooredoo to Invest $500 Million in New Land-Based Fiber Network Linking Arabia to Europe

Shahzaib03 mins

Ooredoo’s $500 million investment in a new land-based fiber network aims to create a resilient data corridor linking the Arabian Peninsula to Europe via Oman, Iraq, Turkey, and France. The project reduces reliance on high-risk maritime routes, strengthens regional digital integration, and supports Qatar’s ambitions to become a global digital and AI infrastructure hub aligned with its knowledge-economy strategy.

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Oman Soft Launches ‘Maal’ National Payment Card to Accelerate Digital Payments Transformation

Shahzaib04 mins

Oman has soft launched ‘Maal’, its first national payment card, through a partnership between Dhofar Islamic and the Central Bank of Oman. Integrated with the OmanNet gateway, the card will enable domestic payments across ATMs, POS terminals, e-commerce, and government platforms. The initiative reduces reliance on international card networks, enhances security and financial inclusion, and supports Oman Vision 2040’s digital economy and cashless society ambitions.

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Muscat Emerges as a National Leader in Government Digital Transformation

Shahzaib03 mins

Muscat has emerged as a national leader in Oman’s government digital transformation through the rollout of unified digital service platforms, cloud infrastructure, and secure data systems. The city has significantly reduced reliance on paper-based processes, improved service efficiency, and strengthened inter-agency coordination. Backed by investments in cybersecurity and staff training, Muscat’s progress aligns with Oman Vision 2040 and positions the governorate as a benchmark for smart government and digital governance nationwide.

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Zain Group Launches Kuwait’s First Fully Digital Motor Insurance App with Boubyan Takaful

Shahzaib03 mins

Zain Group has launched Zain Insure, Kuwait’s first fully digital motor insurance application, in partnership with Boubyan Takaful. The app enables end-to-end digital insurance services including policy purchase, renewals, and claims management. Announced at NEXUS 2025, the platform marks a major step in Zain’s TechCo strategy and supports Kuwait Vision 2035. Zain Insure will also expand to Bahrain, Iraq, Jordan, and Saudi Arabia as part of its regional growth plan.

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