Kenzz has launched Kenzz TV, integrating video shopping into its app to transform the e-commerce experience in Egypt. This feature offers dynamic video content like product reviews and brand stories, enhancing user engagement and helping customers make informed decisions.
Mobmio, a mobile apps growth platform, has launched a new platform in Dubai, featuring direct MMP links for improved tracking and profitability. This innovation automates data collection, enhances accuracy, and offers real-time analytics, significantly benefiting brands in maximizing mobile sales amidst a global 15% increase in mobile purchases in early 2024.
Tunisia is launching an e-visa platform to enhance visa processing and boost tourism, part of the broader “Tunisia Digital 2025” initiative. Funded by a loan from the African Development Bank, this platform aims to streamline public services and support economic growth through digital transformation.
Morocco has relaunched the e-TAMKEEN program on Academia Raqmya to train more civil servants and professionals in digital skills. The program, running from 2018 to 2023, has already trained 6,800 participants, supporting Morocco’s national digital strategy, Maroc Digital 2030.
Absher, Saudi Arabia’s multifaceted digital platform, plays a pivotal role in the nation’s digital transformation aligned with Vision 2030. It enhances public service accessibility and drives financial inclusion through digital identity services, significantly impacting daily transactions and government interactions.
Dove and Outreach Nepal have introduced an innovative advertising campaign in Nepal, featuring Augmented Reality (AR) technology to enhance traditional print ads. This campaign allows consumers to experience interactive content about Dove Bar’s benefits directly from newspaper ads by scanning a QR code.
stc Group has partnered with New Murabba to advance urban development in Riyadh through innovative digital solutions. This strategic collaboration aims to implement cutting-edge technologies like AI and IoT, enhancing infrastructure and quality of life in alignment with Saudi Arabia’s development goals.
VeraViews, leveraging distributed ledger technology, will set up its global headquarters in the UAE under the NextGen FDI initiative. This strategic move aims to enhance the transparency and efficiency of the digital advertising ecosystem, supporting UAE’s goal of becoming a leader in secure digital advertising.
IO Kitchens secures $2.8 million in seed funding to scale its cloud kitchen operations in Oman, leveraging advanced technology to meet the growing demand for high-quality food delivery.
Islamabad hosts the International Training Workshop on Strategic Marketing for Digital Transformation, gathering marketing professionals from across the Asia-Pacific region to share insights on digital marketing and business growth strategies.
