Adeera Partners with Amadeus to Power Data-Driven Hospitality Growth in Saudi Arabia

Saudi Arabia’s national hospitality company Adeera has signed a new agreement with Amadeus to deploy its Digital Media platform, enhancing Adeera’s ability to attract and engage travelers through advanced, data-driven marketing. The collaboration aims to integrate advertising, distribution, and analytics into a single platform—enabling Adeera’s brands to target travelers at the most decisive booking moments across paid search, display, and social media.

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Abdul Latif Jameel Finance and Ant International Partner to Advance Fintech Innovation in Saudi Arabia

Riyadh, November 11, 2025 — Abdul Latif Jameel Finance, a leading Saudi provider of innovative financing solutions, has signed a Memorandum of Understanding (MoU) with Ant International, the Singapore-based global digital payments and financial technology company, to jointly explore fintech opportunities and strengthen Saudi Arabia’s digital finance ecosystem.

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Oman Recognized as Global Model for Digital Growth in DEN 2025 Index

Oman has been hailed as a leading model for digital transformation and inclusion in the Digital Economy Navigator 2025 (DEN 2025) report, launched by the Digital Cooperation Organization (DCO) during the Second World Summit for Social Development in Doha. The index, covering 80 countries representing 94% of global GDP, ranks Oman above the global average in digital policy, governance, and social inclusion, reflecting the success of long-term initiatives under Vision 2040.

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