A new study by The Trade Desk reveals a surge in media consumption during Ramadan, with Connected TV surpassing traditional TV as the dominant platform. The research highlights the growing importance of omnichannel advertising strategies and the cultural significance of aligning brand messages with the spirit of the holy month.
e& and DE-CIX have partnered to establish an Internet corridor between the UAE and India. This collaboration combines e&’s global connectivity with DE-CIX’s Internet exchange services to deliver high-speed, reliable internet, enhancing digital innovation and user experience across the Middle East and India.
Salam has partnered with CDNetworks to enhance internet service quality in Saudi Arabia, providing low-latency, high-quality internet solutions. The collaboration targets the growing demand for digital services in gaming and video streaming markets, aiming to position Saudi Arabia as a hub for digital content consumption and creation.
Ooredoo and DE-CIX have launched Doha IX, Qatar’s first standalone commercial Internet Exchange. This new platform enhances connectivity, reduces costs, and supports Qatar’s digital transformation by offering low-latency traffic exchange and access to global content providers. Doha IX aims to strengthen Qatar’s position as a digital hub.
stc has reported solid financial results for 2024, with a 2.8% revenue growth and a customer base of 2.3 million. The company emphasized its commitment to digital transformation, sustainability, and innovation. stc also plans to distribute cash dividends to shareholders, reflecting its strong financial position and growth outlook.
Digital Pakistan has signed an MoU with the Young Journalists Association to enhance digital literacy and cybersecurity awareness in Pakistan. The partnership will provide media outlets with expert content, workshops, and crisis management support. The initiative aims to foster a digitally empowered society while addressing issues like misinformation.
Tunisia’s Ministry of Communication Technologies has approved 5G licenses for Tunisie Télécom, Ooredoo Tunisie, and Orange Tunisie. The operators are set to launch 5G services around Valentine’s Day, positioning Tunisia as a regional leader in mobile connectivity. This move supports the country’s digital transformation and boosts economic growth.
Batelco has launched the innovative B Spectrum service, enhancing data connectivity in Bahrain and the Middle East. Powered by Ciena’s optical technology, it offers businesses scalable, flexible, and cost-effective solutions, enabling dynamic bandwidth adjustments to meet evolving demands and supporting Bahrain’s digital transformation.
Thales Alenia Space has received an order from the UAE’s Mohammed Bin Rashid Space Centre to develop an airlock module for the Lunar Gateway space station. The airlock will enable astronauts to perform spacewalks, transfer research, and act as an additional docking port for spacecraft, supporting the Artemis program.
Tunisia’s telecommunication companies—Tunisie Telecom, Orange Tunisie, and Ooredo—will begin offering 5G services from mid-February 2025. The companies have completed network upgrades and set up the necessary mechanisms to ensure a smooth transition, in line with ITU standards, marking a significant step in the country’s digital progress.
