Schneider Electric and Tradeling Partner to Digitalize Industrial Automation in UAE

Schneider Electric has teamed up with Tradeling to launch its electrical and industrial automation products on the UAE’s largest B2B digital platform. This partnership enables faster, more transparent access to infrastructure solutions for regional businesses. By combining Schneider’s engineering expertise with Tradeling’s logistics and digital reach, the duo is accelerating the UAE’s transition toward a fully digitalized industrial economy.

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Etisalat by e& Launches Massive Samsung AI TV Campaign Across UAE

Etisalat by e& and Samsung have introduced the “ALL-IN TV” bundle in the UAE, starting at AED 109/month. The package combines a Samsung Vision AI Smart TV with four major streaming services, professional installation, and a 24-month upgrade cycle. A massive billboard campaign currently spans major interstate highways, targeting commuters with a simplified, “all-in-one” digital lifestyle solution.

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Humain Secures 211 Land Plots in Saudi Arabia for Gigawatt-Scale AI Expansion

Humain, a subsidiary of the Public Investment Fund (PIF), is spearheading Saudi Arabia’s transition into a global AI hub. By securing 211 land plots and deploying cutting-edge Qualcomm hardware, the company is building the “Humain Core”—a gigawatt-scale infrastructure designed for high-performance inferencing and sovereign AI development, including the “Allam” Arabic language model.

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