At ATM 2025, Middle East countries like UAE, Saudi Arabia, Oman, Qatar, and Bahrain showcased their transformative strategies for the tourism industry. Key themes included AI, data analytics, sustainability, and connectivity. These nations are leveraging cutting-edge technology and sustainability to redefine global tourism and lead the industry into a new era.
Mastercard and Bahrain’s Labour Fund (Tamkeen) have launched a partnership to support SMEs by introducing Mastercard Strive to the region. This initiative aims to enhance financial and digital readiness for local businesses, empowering them to grow and thrive in Bahrain’s evolving economy.
KPMG has launched the Global Tech Innovator Competition 2025 to identify and support the UAE’s top tech startups. The competition offers startups the opportunity to pitch their tech solutions, gain access to investors, and advance to global finals, further positioning the UAE as a tech innovation leader.
Turkcell successfully completed its first 5G test on an autonomous marine vehicle at TEKNOFEST TRNC in Cyprus, marking the first 5G connection from land to sea in the region. The test demonstrated the advantages of 5G’s low latency and high speed while showcasing domestic technology developed by the SuTech team.
Sri Lanka’s President Anura Kumara Dissanayake raised concerns about the lack of access to Starlink’s data systems, which could pose a national security risk. Unlike local telecom providers, the initial agreement with Starlink didn’t include provisions for accessing data during security threats, though a dashboard is being developed.
Adcom Leo Burnett achieved remarkable success at the Effie Pakistan Awards, winning 3 Gold, 7 Silver, and 2 Bronze Effies, and being named Agency Network of the Year. Their winning campaigns spanned tech, fashion, agriculture, and telecom, reflecting a strong commitment to impactful and resonant work for leading brands.
Bahrain’s Minister of Transportation and Telecommunications, Dr. Shaikh Abdulla bin Ahmed Al Khalifa, visited Kuwait to strengthen bilateral cooperation in transportation, telecommunications, infrastructure, and digital transformation. The meetings with key Kuwaiti officials focused on enhancing regional connectivity, AI integration, maritime safety, and sustainable development goals for both countries.
e& has launched e& Wholesale Americas in Miami, marking a significant expansion into the U.S. and LATAM markets. The new entity will leverage AI-driven connectivity to support telecom operators, enterprises, and AI players, offering services like Managed Voice, Data Connectivity, Roaming, and Mobility Services in dynamic markets.
Ooredoo Kuwait is advancing its telecom leadership by focusing on 5G, AI, and sustainability. The company is launching its 5G Advanced network, upgrading infrastructure with AI-powered solutions, and enhancing operations across critical sectors like healthcare and education. The initiative aims to support Kuwait’s digital economy and sustainability goals.
Oman’s Telecommunications Regulatory Authority (TRA) has introduced a new bylaw to regulate international telecommunications cables. The decision aims to strengthen the country’s telecom infrastructure, attract investment, and improve service quality. It establishes a streamlined regulatory framework for cable installation, operation, and maintenance in Omani lands and waters.
