Mastercard and Entreprenelle have partnered to empower Egyptian female entrepreneurs through upskilling workshops, focusing on digital economy skills. This collaboration aims to enhance innovation and growth for women-led businesses, supported by Mastercard’s ‘Her Voice’ podcast series, celebrating female entrepreneurial achievements.
At the UN’s Summit of the Future Action Days, Egypt’s Minister Amr Talaat highlighted Egypt’s digital transformation, focusing on accessible government services and improving rural internet connectivity. The “Decent Life” initiative will impact over 58 million Egyptians, promoting digital skills and fostering inclusive growth.
Ooredoo and Alshaya Group have launched Aura Mobile in Kuwait, integrating high-speed mobile services with exclusive retail rewards. This service, supported by Ooredoo’s 5G network and Alshaya’s Aura loyalty program, offers significant discounts and benefits across various brands, enhancing the consumer experience in telecommunications and retail.
The Bahrain Chamber of Commerce and Industry partners with Powerlec Bahrain 2024, advancing Bahrain’s renewable energy goals in line with Vision 2030. The event, focusing on sustainable and decarbonized economy strategies, highlights Bahrain’s leadership in MENA’s renewable sector.
The Bangladesh Mobile Consumers Association (BMCA) proposed 17 reforms to the BTRC, advocating for better consumer rights, service quality, and regulatory independence. Their suggestions include making internet access a human right and improving the transparency of tariff setting and infrastructure standards.
Bahrain is set to host the Fintech Revolution Summit in 2025, aiming to advance the country towards a cashless society as part of Bahrain Vision 2030. Over 500 BFSI and fintech professionals will explore trends and investment opportunities in financial technology.
Mohamed Abdelhadi Mezi, CEO of Volz, revolutionizes travel in Algeria with an online platform for airline tickets and fintech solutions like “book now, pay later.” Also leading Hotelris, he enhances digital marketing strategies for the travel industry.
Snap’s ‘Kingdom’s Lenscape’ AR campaign celebrates Saudi National Day by connecting users with brands through immersive experiences. Featuring exclusive offers and interactive environments, the campaign aims to enhance the cultural gifting traditions with innovative AR technology, involving major brands like Ounass and Spotify.
Enova introduces AIEVA, an AI-powered virtual assistant developed with Google’s Gemini and Hoplo. AIEVA will improve customer, job seeker, and supplier interactions by providing accurate, multilingual responses, enhancing Enova’s digital solutions portfolio and advancing its strategic vision for innovative, sustainable services.
The IDC Saudi Arabia CIO Summit 2024 united over 1,000 IT leaders to discuss digital transformation in the AI era. Highlights included keynote speeches on AI’s strategic importance, the inaugural CIO50 Awards, and sessions on leveraging AI for operational efficiency and improved customer experiences.
