Pakistan’s mobile phone imports declined by 7.46% in the first half of FY 2024-25, totaling $733.425 million. While monthly imports showed a slight increase, the year-on-year growth remained negative. Locally manufactured handsets reached 28.43 million, with smartphones accounting for 65% of the market.
The PTA has urged consumers to register their mobile devices by paying taxes and duties to the FBR. This initiative, in collaboration with the FBR, aims to regulate mobile devices, combat smuggling, and ensure secure, compliant mobile services in Pakistan. Consumers are encouraged to buy PTA-approved devices.
SAMA has announced a partnership with Google to integrate Google Wallet into Saudi Arabia’s payment infrastructure, allowing users to securely manage and use their cards for purchases in stores, apps, and online. The initiative, set for launch in 2025, supports the country’s goal of a less-cash dependent society.
Northstar Telecom has partnered with EICT Technology to introduce its Startracker Vehicle Tracking Service to Saudi Arabia. The collaboration aims to provide businesses with advanced fleet management tools, including real-time tracking and customizable alerts. EICT will handle marketing and customer support, while Northstar will provide ongoing technological support.
stc Group has maintained its position as the most valuable telecom brand in the Middle East, ranking 9th globally. With a 16% increase in brand value, stc continues to lead with a Brand Strength Index of 88.7. The company’s growth aligns with Saudi Arabia’s Vision 2030, focusing on innovation and digital transformation.
Ooredoo has launched an entertaining campaign highlighting its network strength. Through humorous characters representing connectivity issues, the series showcases how Ooredoo solves frustrations, especially for gamers. With local influencers in each market, the campaign emphasizes Ooredoo’s commitment to innovation and seamless connectivity, offering an upgraded user experience.
Qatar’s digital transformation market is expected to reach $9.19bn by 2025 and $19.65bn by 2030, driven by smart city projects, mobile tech adoption, and government initiatives. With a growth rate of 16.43%, the market is set to boost Qatar’s economic growth, improve services, and foster a smart nation.
Morocco’s National Telecommunications Regulatory Agency (ANRT) will launch campaigns in 2025 to measure the quality of fixed Internet services. The initiative will monitor key service indicators such as latency and throughput, aiming to ensure high-quality connections for 2.57 million subscribers. Penalties will be imposed for operators failing to meet standards.
Abu Dhabi has launched the “Abu Dhabi Government Digital Strategy 2025-2027” with a focus on AI-driven government services. The strategy includes significant investments in AI, cloud computing, and cybersecurity, aiming to establish the emirate as a global leader in digital innovation, contribute to the economy, and create thousands of jobs.
Oman’s Ministry of Transport, Communications, and Information Technology has launched the ‘Deep Technologies’ programme to support tech innovators and start-ups. The two-and-a-half-year programme will provide continuous support, including financial aid, expert guidance, and access to investors, focusing on innovations in AI, robotics, biotechnology, and sustainable energy.
