Synamedia and OSN Group Launch Advanced Connected TV Advertising Solution

Synamedia and OSN Group have launched an advanced Connected TV advertising solution powered by Synamedia Iris, offering targeted ads with fewer interruptions for a brand-conscious audience. This partnership combines the reach of linear TV with digital targeting, providing advertisers with real-time campaign optimization. Expansion is planned for the GCC and Egypt.

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A modern telecommunications office in landscape format, depicting a high-tech environment with advanced digital screens displaying interactive AI inte

Libyan Telco Almadar Aljadid Partners with WideBot to Deploy Multilingual AI Chatbot

WideBot, an AI developer based in Cairo, has partnered with Libyan telecom Almadar Aljadid to introduce a multilingual AI chatbot, enhancing customer service. This strategic collaboration aims to improve customer interactions and support Almadar’s service expansion across Libya, demonstrating a significant advancement in the region’s telecom sector.

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VMS Akhdar MoU

Akhdar and VMS Unveil Initiative to Propel Arab Educational Content and Tech Startups

Akhdar, the largest Arabic platform for educational content, has joined forces with Value Maker Studio (VMS) to enhance educational outreach and support tech startups in their expansion into the Saudi market. Akhdar offers a wide array of educational materials in Arabic, accessible in under 15 minutes, and is used by over 1.5 million users globally. VMS’s “Bridge Program” is set to aid Egyptian startups to navigate and penetrate the Saudi marketplace with a robust support system, starting January 2024.

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Dubai Internet City Partners with Nasscom to Boost Technological Innovation and Talent Development

Dubai Internet City has partnered with Nasscom to promote technological innovation and talent development. This strategic collaboration will support Indian tech companies in accessing the Middle East market and provide opportunities for joint research and development, enhancing the capabilities of both organizations in the tech sector.

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Decline in FDI and Telecom Investment Threatens Pakistan’s 5G Rollout and Sector Growth

Pakistan’s telecom sector faces challenges in its 5G rollout due to a decline in Foreign Direct Investment (FDI) and sector investments. FDI fell to $46 million in 2023-24, and investments dropped to $765 million, hindering the necessary infrastructure upgrades. The PTA emphasizes the need for government incentives and PPPs to boost investor confidence.

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