AI-powered marketing is now essential for GCC telecom operators to remain competitive. By utilizing advanced data and AI-driven personalization, they can drive customer engagement, reduce churn, and boost revenues. Immediate action is needed to harness these capabilities and stay ahead in the rapidly evolving telecom market.
The AI Beyond Boundaries Summit at MWC 2025 saw the release of the “Carrier Techco Transformation White Paper,” focusing on the transformation of telecom operators into technology-driven companies. The white paper outlines strategies such as AI integration and service innovation to help telecoms lead the AI-driven B2B market.
Dialog Axiata and Meta successfully completed an “AI for Network” trial to enhance network optimization and Quality of Experience (QoE). Using Meta’s Llama AI models, the trial showed improvements in call quality and user satisfaction. Dialog plans to deploy the AI-powered solution across Sri Lanka starting in March.
Dialog Axiata has successfully completed a trial with Meta to integrate AI into its network, enhancing optimisation and quality of experience (QoE). The trial, using Meta’s Llama AI models, improved call quality, video delivery, and overall user satisfaction. Dialog plans to deploy this AI-powered solution later this month.
du has partnered with Microsoft to enhance its call center operations using AI technologies. The collaboration will improve customer engagement, optimize operations, and ensure compliance with UAE data privacy regulations. AI-driven solutions like VoiceBots and real-time analytics will boost efficiency, customer satisfaction, and create new revenue opportunities for du.
Omantel won two prestigious Effie MENA Awards 2024 for its innovative “WhatsApp Oman” and “Maqroo” campaigns. The Gold Award recognized the WhatsApp Oman initiative for its creativity and customer engagement, while the Bronze Award honored the Maqroo font for its impact on dyslexia awareness in the Arab world.
Ericsson and Mobily have completed a successful trial of Ericsson’s AI-powered 5G Uplink Interference Optimiser, improving 5G uplink performance, spectral efficiency, and throughput. This collaboration enhances Mobily’s network, providing faster upload speeds and improved connectivity, contributing to Saudi Arabia’s digital infrastructure goals under Vision 2030.
Vodafone Qatar partners with Microsoft for a transformative five-year journey, leveraging Microsoft Azure and Azure OpenAI to upgrade its network and enhance customer services, fostering innovation and workforce development in Qatar’s tech landscape.
Grameenphone, Bangladesh’s largest telecom provider, partners with Mobileum to implement an AI-powered Revenue Assurance and Fraud Management solution. This collaboration aims to prevent revenue leakage, enhance fraud detection, and improve customer experience, supporting Grameenphone’s commitment to innovation and secure service delivery.
