Mashreq’s SMASHREQ Campaign Breaks Records on TikTok with Augmented Reality Padel Game
Mashreq’s SMASHREQ campaign, featuring an augmented reality padel game on TikTok, has gone viral, breaking engagement records. The game has captivated millions in the UAE and Egypt, establishing Mashreq’s position as a leader in the padel community while leveraging influencers and digital PR.
