Egypt’s Ministry of Tourism and Meta Launch AR Project to Revive Ancient Artefacts
The project aims to enhance the museum experience and attract younger, tech-savvy audiences by merging technology with cultural heritage.
Augmented Reality
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ECAE Showcases Innovative Educational Technologies at GITEX GLOBAL 2024
The initiative supports Abu Dhabi’s Digital Transformation strategy and aligns with national goals for a future-ready, AI-empowered society.
Snap Launches ‘Kingdom’s Lenscape’ Campaign to Celebrate Saudi National Day with AR Experiences
Snap’s ‘Kingdom’s Lenscape’ AR campaign celebrates Saudi National Day by connecting users with brands through immersive experiences. Featuring exclusive offers and interactive environments, the campaign aims to enhance the cultural gifting traditions with innovative AR technology, involving major brands like Ounass and Spotify.
Dove Launches Innovative AR-Enhanced Advertising Campaign in Nepal
Dove and Outreach Nepal have introduced an innovative advertising campaign in Nepal, featuring Augmented Reality (AR) technology to enhance traditional print ads. This campaign allows consumers to experience interactive content about Dove Bar’s benefits directly from newspaper ads by scanning a QR code.
5dVR Expands to Saudi Arabia with AstroLabs to Drive AR/VR Adoption
5dVR has expanded to Saudi Arabia with AstroLabs to enable firms to adopt AR, VR, and mixed reality technologies. The Cairo-based company aims to transform local sectors by leveraging its global expertise and fostering digital transformation, aligning with Saudi Vision 2030. The Saudi AR/VR sector is expected to grow significantly, creating demand for 5dVR’s innovative services.
