Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Oman’s Muharrik platform uses AR-driven 3D models to enhance learning, achieving a 54% boost in student performance. Backed by the Oman Technology Fund and awarded by UNICEF, Muharrik is partnering with the Ministry of Education and targeting global expansion in digital educational solutions.
The project aims to enhance the museum experience and attract younger, tech-savvy audiences by merging technology with cultural heritage.
The initiative supports Abu Dhabi’s Digital Transformation strategy and aligns with national goals for a future-ready, AI-empowered society.
Snap’s ‘Kingdom’s Lenscape’ AR campaign celebrates Saudi National Day by connecting users with brands through immersive experiences. Featuring exclusive offers and interactive environments, the campaign aims to enhance the cultural gifting traditions with innovative AR technology, involving major brands like Ounass and Spotify.
Dove and Outreach Nepal have introduced an innovative advertising campaign in Nepal, featuring Augmented Reality (AR) technology to enhance traditional print ads. This campaign allows consumers to experience interactive content about Dove Bar’s benefits directly from newspaper ads by scanning a QR code.
5dVR has expanded to Saudi Arabia with AstroLabs to enable firms to adopt AR, VR, and mixed reality technologies. The Cairo-based company aims to transform local sectors by leveraging its global expertise and fostering digital transformation, aligning with Saudi Vision 2030. The Saudi AR/VR sector is expected to grow significantly, creating demand for 5dVR’s innovative services.