20 April 2025
Headlines

CTV Advertising

ArabyAds, VIDAA, and Hisense Expand Strategic Partnership to Revolutionize CTV Advertising in MENA

Shahzaib02 mins

ArabyAds, VIDAA, and Hisense have expanded their strategic partnership to revolutionize CTV advertising in MENA. The collaboration leverages VIDAA’s Smart TV platform and Hisense’s market reach, providing advertisers with data-driven solutions for premium CTV inventory, delivering targeted, measurable, and interactive ad experiences across the UAE and Saudi Arabia.

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Synamedia and OSN Group Launch Advanced Connected TV Advertising Solution

Shahzaib03 mins

Synamedia and OSN Group have launched an advanced Connected TV advertising solution powered by Synamedia Iris, offering targeted ads with fewer interruptions for a brand-conscious audience. This partnership combines the reach of linear TV with digital targeting, providing advertisers with real-time campaign optimization. Expansion is planned for the GCC and Egypt.

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