Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Jazeera Airways has launched a cutting-edge Customer Experience platform with LitmusWorld following its PSS upgrade, enhancing real-time passenger feedback and service personalization. This digital initiative, alongside an AI chatbot in partnership with TCS, signals Jazeera’s commitment to transforming the travel experience.
JoAcademy partners with Truecaller to deliver trusted, Arabic-localized communication for students and parents, enhancing clarity and engagement in digital learning. The integration features verified branding, call reasons, video caller ID, and callback options to foster stronger connections.
Jazeera Airways has launched the first phase of LitmusWorld’s CX platform, enhancing passenger engagement through real-time feedback and a digital NPS system. Coupled with infrastructure modernization and an AI chatbot, this initiative underscores the airline’s commitment to a personalized, seamless travel experience.
Zain KSA has finalized preparations for Hajj 1446H with an AI-driven 5G network and expanded field teams, including 50% women representatives. Enhanced multilingual support, increased points of sale, and 24/7 booths ensure pilgrims receive seamless connectivity and assistance across all holy sites.
The Oman CX Forum 2025, held at St. Regis Al Mouj Muscat, will unite over 250 industry leaders to explore customer experience innovations. Featuring expert talks and the Oman CX Awards, the event focuses on AI, personalization, and loyalty strategies to help Omani businesses thrive in a competitive digital market.
Batelco and City Centre Bahrain have signed a strategic MoU to jointly develop initiatives enhancing customer experiences in connectivity, shopping, dining, and entertainment. The partnership will deliver tailored offers and value-added services aimed at improving accessibility and supporting Bahrain’s tourism growth, creating engaging experiences for local and tourist visitors alike.
e& Enterprise and Infobip have launched the Customer Engagement Hub in Saudi Arabia and the UAE, combining both companies’ expertise in data systems and chatbots. The platform allows businesses to deliver personalized marketing and optimize customer engagement through centralized data management and access to multiple communication channels.
The Oman CX Forum 2025, set for May 28 at St. Regis Al Mouj Muscat Resort, will gather over 200 industry leaders to discuss advancements in customer experience strategies. Key topics include AI integration, personalization, loyalty, and data-driven CX. The event will also honor top brands with the Oman CX Awards.
Fawry has partnered with Truecaller to provide a more secure and transparent calling experience for its customers. The collaboration enables instant recognition of incoming calls, enhanced branding, and personalized call context. This partnership aims to build customer trust and improve engagement by leveraging Truecaller’s advanced customer experience solutions.
Orange Jordan has launched new “Ma’ak” mobile plans with all-free 5G services for subscribers, marking a milestone in digital innovation. The company also relaunched its loyalty program, now called “Max it Rewards,” offering exclusive benefits. These moves reinforce Orange Jordan’s commitment to enhancing customer experience and embracing digital transformation.