Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Truecaller has partnered with AnyMind Group to boost its advertising sales across MENA and Southeast Asia. AnyMind will exclusively manage ad inventory in key markets, enabling brands to access premium ad formats. The collaboration aims to enhance monetisation, expand regional presence, and drive measurable growth in emerging digital economies.
Saudi Signs Media and Rotana Signs won rights to operate 2,688 digital screens inside Riyadh Metro carriages. The network offers high-frequency advertising across six lines, engaging millions of passengers in Saudi Arabia’s largest transit system and aligning with Vision 2030 goals.
Salla has acquired Sweply, a digital advertising platform, and will rebrand it as “Salla Ads.” This integration will allow merchants to manage digital marketing campaigns directly from their Salla dashboards, with access to AI-powered targeting and analytics. The service is expected to launch in Q2 2025.
Zong 4G has launched Pakistan’s first AI-generated television campaign for the ICC Champions Trophy, setting a new standard in digital advertising. The campaign demonstrates the potential of AI in creating immersive, personalized content. Additionally, My Zong App users can enjoy seamless live streaming of ICC matches with exclusive bundles.
Logi5 has launched in the UAE, Singapore, and India, revolutionizing digital advertising with advanced location intelligence and predictive analytics. The platform delivers data-driven solutions, helping brands create impactful, personalized campaigns that engage diverse audiences across multiple touchpoints, enhancing digital advertising efficiency in key markets.
VeraViews, leveraging distributed ledger technology, will set up its global headquarters in the UAE under the NextGen FDI initiative. This strategic move aims to enhance the transparency and efficiency of the digital advertising ecosystem, supporting UAE’s goal of becoming a leader in secure digital advertising.