Sri Lanka hosted the Asia Pacific ICT Alliance (APICTA) Executive Committee Meeting 2025, bringing together representatives from 15 countries to discuss regional ICT collaboration and innovation. The event highlighted Sri Lanka’s growing role in digital transformation, with a focus on e-governance, smart infrastructure, and cross-border innovation.
Saudi Awwal Bank and United Pharmaceuticals have completed Saudi Arabia’s first digital Islamic supply chain finance transaction. The initiative streamlines payments and enhances working capital management for suppliers through a Shariah-compliant, automated platform. This marks a significant step in integrating Islamic finance and digital transformation in the Kingdom.
SalamAir has launched a new WhatsApp service that enables passengers to receive tickets and boarding passes directly via the messaging app. This digital innovation is part of the airline’s broader strategy to enhance customer experience and streamline the booking-to-boarding process, with more features planned for the future.
The marketing world is shifting from third-party cookies to AI-driven, privacy-first technologies. Google’s Privacy Sandbox, Apple’s App Tracking Transparency, and Meta’s losses reflect this transformation. Brands like Netflix, Sephora, and Spotify are leading the way with personalized AI experiences. Emerging tech includes biometric logins, emotional AI, and predictive interfaces.
The adoption of AI in Middle Eastern banks is set to significantly boost regional GDP, with the UAE and Saudi Arabia leading the way. AI is transforming core processes like KYC and AML checks, driving efficiency, innovation, and improved customer experiences, positioning the region for substantial economic growth.
ACAPS has launched the “Emergence” programme to support Morocco’s insurance sector’s digital transformation. The initiative encourages collaboration among industry stakeholders and experts, focusing on identifying innovative solutions for the sector’s development. Running from April 7 to May 30, 2025, it aims to promote synergies and drive technological innovation.
GE Aerospace has partnered with Royal Jordanian for a five-year agreement to implement Software as a Service (SaaS) solutions, including Fuel Insight and Safety Insight. These tools will help optimize fuel consumption, enhance safety measures, and improve operational efficiency, supporting Royal Jordanian’s digital transformation and sustainability efforts.
Morocco aims to boost its economy with a 10% GDP increase by 2030 through its Digital Morocco 2030 strategy, investing $1.1 billion by 2026. The plan focuses on digitizing government services, blockchain adoption, and expanding AI use across sectors like healthcare, finance, and education, creating jobs and training youth in digital skills.
Algeria’s government has approved the deployment of 5G technology, ordering detailed studies to ensure a comprehensive and effective rollout. The project aims to boost the economy, enhance digital infrastructure, and improve public services. With strategic applications in key sectors, 5G is seen as a driver for national growth and innovation.
SLT-Mobitel was recognized as Sri Lanka’s fastest 4G network at MWC 2025 by Ookla, highlighting its investment in network infrastructure. The award underscores the company’s leadership in connectivity, innovation, and digital inclusion, with advancements in 5G trials and the launch of AI-driven services for youth.
