Zong 4G has integrated DeepSeek AI’s open-source models into its ecosystem to enhance internal efficiencies, streamline processes, and improve operational performance. By adopting AI-driven solutions, Zong optimizes employee productivity and enhances the customer experience. The partnership aligns with Zong’s vision of digital transformation and AI-powered innovation.
Jordan’s Minister of Digital Economy, Sami Smeirat, attended MWC 2025 in Barcelona to strengthen partnerships in digital transformation, AI, and 5G. The Kingdom aims to enhance its position as a regional tech hub, attract investment, and create job opportunities, fostering innovation and supporting startups and entrepreneurs in Jordan.
Kuwait has partnered with Microsoft to drive digital transformation and economic diversification through AI technologies. The partnership aims to enhance innovation, entrepreneurship, and workforce development in emerging technologies, along with creating a security platform for national infrastructure. The government will also implement Microsoft 365 Copilot solutions for greater efficiency.
Robi Axiata posted a record profit of Tk 7.03 billion in 2024, a 119% increase year-on-year, despite a challenging market environment. Revenue grew by less than 1%, with voice and data revenue rising modestly. The company declared a 15% cash dividend, the highest since its market listing in 2020.
Ooredoo has partnered with Kloudville to launch a B2B digital marketplace offering AI, cloud, and cybersecurity solutions for SMBs. The platform, built on Kloudville’s Marketplace 360, empowers businesses to easily access essential digital services. The marketplace will roll out across MENA from 2025, driving digital transformation in the region.
Du has climbed to the 20th position in the latest Global Telco 150 ranking, increasing its brand value to $3 billion. The achievement is attributed to its strong customer service, excellent coverage, and commitment to digital transformation, supported by strategic growth initiatives and a stellar Brand Strength Index of 83.2.
Ooredoo Qatar, in partnership with Microsoft, launched “Obot” at Web Summit Qatar 2025. Powered by GPT-4, this AI assistant will enhance customer service by offering personalized recommendations, order tracking, and more. Obot will be available across multiple platforms, further elevating Ooredoo’s customer experience.
Riyadh Air has partnered with IBM to integrate WatsonX AI into its operations, enhancing customer experiences and optimizing flight operations. This move supports the airline’s goal to become the world’s first digital-native carrier, aligning with Saudi Arabia’s Vision 2030 to serve 330 million passengers annually by 2030.
Selcore has opened its headquarters in Riyadh as part of its strategic expansion in the Middle East. The company launched the “Secure 2030” initiative to enhance cybersecurity and data protection for Saudi institutions. This move aligns with Saudi Vision 2030 and strengthens the country’s digital transformation efforts.
Telenor Pakistan has signed a strategic deal with Huawei at MWC 2025 to upgrade its Communication Business Support System (CBS), enhancing its billing infrastructure, real-time data processing, and customer experience. The collaboration marks a significant step in Telenor’s digital transformation journey with long-term technological support from Huawei.
