The Shift from Cookies to AI: How Marketing is Evolving in a Privacy-First World

The marketing world is shifting from third-party cookies to AI-driven, privacy-first technologies. Google’s Privacy Sandbox, Apple’s App Tracking Transparency, and Meta’s losses reflect this transformation. Brands like Netflix, Sephora, and Spotify are leading the way with personalized AI experiences. Emerging tech includes biometric logins, emotional AI, and predictive interfaces.

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ACAPS Launches “Emergence” Programme to Drive Digital Transformation in Morocco’s Insurance Sector

ACAPS has launched the “Emergence” programme to support Morocco’s insurance sector’s digital transformation. The initiative encourages collaboration among industry stakeholders and experts, focusing on identifying innovative solutions for the sector’s development. Running from April 7 to May 30, 2025, it aims to promote synergies and drive technological innovation.

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GE Aerospace Partners with Royal Jordanian to Enhance Operations with SaaS Solutions

GE Aerospace has partnered with Royal Jordanian for a five-year agreement to implement Software as a Service (SaaS) solutions, including Fuel Insight and Safety Insight. These tools will help optimize fuel consumption, enhance safety measures, and improve operational efficiency, supporting Royal Jordanian’s digital transformation and sustainability efforts.

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Ministry of Education Launches AI-Powered Ma’a Hamad Chat to Enhance Educational Communication

The Ministry of Education launched Ma’a Hamad Chat, an AI-powered service designed to improve communication and support learning. The platform provides accurate, curriculum-based answers for students, teachers, and parents, with tailored responses in multiple languages. It complements textbooks and enhances digital learning experiences in line with the MoE’s transformation vision.

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Bangladesh Ranks 112th in Frontier Technology Readiness, Shows Progress in Digital Transformation

Bangladesh ranks 112th in the 2024 Frontier Technology Readiness Index, showing progress in adopting AI, robotics, and biotech. While the country excels in research and development, challenges remain in ICT development and workforce skills. To fully harness frontier technologies, Bangladesh must enhance digital infrastructure and regulatory frameworks.

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