Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Converted has acquired the Egyptian fashion marketplace Mitcha to launch an AI-driven “Ads-to-Orders” platform. The deal integrates real-time sales data into advertising campaigns, allowing merchants to optimize for revenue over clicks. Mitcha founder Hilda Louca joins Converted’s leadership to drive regional expansion across Egypt and Saudi Arabia.
Converted’s acquisition of Mitcha integrates AI-driven advertising with e-commerce and payment processing to prioritize actual sales over traditional engagement metrics, with founder Hilda Louca joining the leadership team to drive regional growth.
Digital transactions in the UAE have exceeded $60 billion in 2025, driving a nationwide shift toward e-commerce. Companies like Blue Ocean Global Group are transforming their operations to become tech-enabled distribution hubs, embracing AI, automation, and data analytics to stay ahead in a rapidly digitizing economy.
Saudi Arabia’s e-commerce market is projected to hit $708.7 billion by 2033, driven by AI, digital payments, and high internet connectivity. Despite challenges like fees and security, Vision 2030 and youth adoption are fueling a cashless, innovation-led retail future.
Saudi Arabia’s e-commerce market is projected to hit $708.7 billion by 2033, driven by AI, digital payments, and a tech-savvy youth population. Mobile commerce, social media sales, and fintech innovation are fueling double-digit annual growth under Vision 2030, making the Kingdom a digital retail powerhouse.
Alibaba is ramping up its digital footprint in Pakistan by introducing new trade finance tools, logistics services, and mobile payments. With 300,000 Pakistani products already on its platforms, the company aims to boost exports, support SMEs, and train entrepreneurs to thrive in global e-commerce.
Algeria has launched its UNCTAD-backed eTrade Readiness Assessment to support MSMEs, strengthen e-commerce, and advance AfCFTA integration. With e-commerce rapidly expanding, the roadmap aims to address logistics barriers, promote competitiveness, and align with Algeria’s economic diversification and regional trade ambitions.
Egypt’s e-commerce market hit $10.2B in 2025 and is forecast to reach $19.3B by 2030. With 96M internet users, 72% of sales via mobile, and platforms like Rabbit and Talabat Mart scaling regionally, local expertise and digital fluency are driving Egypt’s transformation into a regional e-commerce powerhouse.
Crowd Analyzer’s latest report shows distrust is slowing e-commerce in Egypt, with 41% of reviews negative and only 38% satisfied with product quality. Fears of fraud, poor return policies, and weak regulations contrast sharply with Saudi Arabia and the UAE, where consumer trust drives market growth.
Axian Telecom considers fully acquiring e-commerce giant Jumia to strengthen its pan-African presence, with a focus on expanding fintech services through JumiaPay and boosting financial inclusion across the continent.