Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Alibaba is ramping up its digital footprint in Pakistan by introducing new trade finance tools, logistics services, and mobile payments. With 300,000 Pakistani products already on its platforms, the company aims to boost exports, support SMEs, and train entrepreneurs to thrive in global e-commerce.
Algeria has launched its UNCTAD-backed eTrade Readiness Assessment to support MSMEs, strengthen e-commerce, and advance AfCFTA integration. With e-commerce rapidly expanding, the roadmap aims to address logistics barriers, promote competitiveness, and align with Algeria’s economic diversification and regional trade ambitions.
Egypt’s e-commerce market hit $10.2B in 2025 and is forecast to reach $19.3B by 2030. With 96M internet users, 72% of sales via mobile, and platforms like Rabbit and Talabat Mart scaling regionally, local expertise and digital fluency are driving Egypt’s transformation into a regional e-commerce powerhouse.
Crowd Analyzer’s latest report shows distrust is slowing e-commerce in Egypt, with 41% of reviews negative and only 38% satisfied with product quality. Fears of fraud, poor return policies, and weak regulations contrast sharply with Saudi Arabia and the UAE, where consumer trust drives market growth.
Axian Telecom considers fully acquiring e-commerce giant Jumia to strengthen its pan-African presence, with a focus on expanding fintech services through JumiaPay and boosting financial inclusion across the continent.
Jumia partners with Diar Dzair to launch Buy Now, Pay Later service in Algeria, enhancing online shopping accessibility and digital finance adoption. This initiative aims to boost sales and overcome payment barriers in Algeria’s cash-based retail environment, supporting the growth of the country’s digital economy and e-commerce market.
Saudi Arabia’s e-commerce sector saw a 73.4% year-on-year increase in MADA card transactions in March 2025, totaling SR27.55 billion ($7.34 billion). This surge is driven by the widespread adoption of MADA cards, government initiatives, and improved consumer trust, marking significant growth in the Kingdom’s digital payment ecosystem.
Bangladesh’s e-commerce sector is growing rapidly, but cash reliance remains a challenge. Efforts to transition to digital payments are underway, with initiatives to improve consumer confidence, simplify merchant onboarding, and enhance mobile payment solutions. As infrastructure improves, the sector could significantly contribute to the country’s economy and global integration.
Oman Post has joined the Universal Postal Union’s ‘Postal Prosperity Zone’ (PPZ) initiative to enhance cross-border e-commerce through integrated logistics solutions. The program aims to streamline customs, improve tracking, and enable real-time data sharing. This aligns with Oman’s Vision 2040, reinforcing its role as a regional logistics hub.
Despite reaching a $7.7 billion valuation in 2024, Pakistan’s e-commerce sector faces challenges, including unreliable internet, digital payment issues, and consumer skepticism. SMEs struggle to access global markets, and slow progress on government initiatives highlights the need for improvements in internet access and logistics infrastructure.