Converted Acquires Mitcha to Forge AI-Driven “Ads-to-Orders” Ecosystem in Egypt
Converted has acquired the Egyptian fashion marketplace Mitcha to launch an AI-driven “Ads-to-Orders” platform. The deal integrates real-time sales data into advertising campaigns, allowing merchants to optimize for revenue over clicks. Mitcha founder Hilda Louca joins Converted’s leadership to drive regional expansion across Egypt and Saudi Arabia.
