Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
MEPS has launched Click to Pay in Jordan through Mastercard Gateway, enabling password-free, secure online checkout for e-commerce merchants. The solution simplifies payments, strengthens fraud protection through tokenization and EMV 3-D Secure, and supports cross-border commerce as Jordan’s e-commerce market accelerates.
Daraz has launched its New Year 2026 “1.1 Sale” with discounts of up to 70 per cent, flash sales, partner brand offers, and price guarantees. Running from December 31 to January 5, the campaign covers electronics, fashion, and lifestyle categories with free delivery on select products.
Saudi Arabia’s e-commerce market is expected to triple to $708.7 billion by 2033, driven by Vision 2030, 99% smartphone penetration, and mobile-first consumer behaviour. Growth in digital payments, Q-commerce, omnichannel retail, and AI personalisation is reshaping how Saudis shop, while logistics and fraud prevention remain key challenges.
Morocco’s E-Commerce Market Approaches $1.7 Billion in 2025 as Fashion, Electronics, and Beauty Drive Growth
Rabat: Morocco’s e-commerce market is projected to reach nearly $1.7 billion in revenue in 2025, reflecting sustained growth fueled by digital adoption and rising consumer confidence in online shopping, according to an analysis by Concli.com based on Statista’s Digital Market Outlook data. Online spending in Morocco has more than doubled since 2017, driven primarily by fashion, consumer electronics, and beauty and personal care products.
Fashion remains the country’s largest online segment, with revenues expected to reach $556 million by the end of 2025. Apparel accounts for the majority of spending, followed by accessories and footwear. Growth is supported by a young, digitally engaged population, the popularity of fast-fashion platforms and social-commerce channels, and the growing availability of international brands through seasonal promotions.
Consumer electronics represent one of the fastest-growing categories, with revenues forecast to exceed $370 million in 2025. Smartphones account for nearly two-thirds of the segment, reflecting Morocco’s mobile-first consumer behaviour. Rising demand for mid-range devices, faster replacement cycles, increased availability of refurbished products, and broader use of digital payments continue to accelerate online electronics sales.
Beauty and personal care are also emerging as a dynamic growth area, with revenues projected to surpass $111 million this year. While personal care products remain the foundation of the segment, cosmetics and skincare are expanding most rapidly, driven by social media influence, rising interest in skincare routines, improved trust in certified sellers, and wider online availability of both local and international brands.
The continued expansion of e-commerce highlights Morocco’s maturing digital economy, supported by improved logistics, increased digital literacy, and wider adoption of electronic payments and mobile wallets. However, challenges remain, including heavy reliance on cash-on-delivery, return policy clarity, and the need to ensure product authenticity. Platforms that emphasise transparency and consumer trust are expected to play an increasingly important role in shaping safer online shopping experiences.
Algeria is preparing new e-commerce legislation to support youth entrepreneurship, protect consumers, and regulate rapid online market growth. With e-commerce turnover exceeding $1.9 billion, the framework aims to formalise digital trade, promote financial inclusion, and build a trusted, transparent digital economy aligned with national digitisation goals.
The new DCaaS platform by Zong and Eocean enables Pakistani SMEs to easily launch and manage e-commerce operations via the My Zong App. By reducing cost and technical barriers, the initiative supports small businesses, entrepreneurs, and digital adoption while reinforcing Zong’s transition into a full-stack digital solutions provider.
Taager’s entry into Morocco signals rising demand for low-barrier e-commerce tools across MENA. With its end-to-end infrastructure, Taager aims to help young entrepreneurs start online businesses without upfront costs, positioning Morocco as a gateway for further North African expansion.
Valu and Amazon Egypt have renewed their partnership to expand flexible payment plans and deliver a smoother, more affordable shopping experience for Egyptian consumers.
Star Tech launched an affiliate marketing program offering 5% commissions and custom coupon codes, empowering Bangladesh’s tech content creators. The program taps into growing e-commerce traffic and brand trust, addressing social media limitations and supporting Bangladesh’s digital economy evolution.
Libya’s Mataa raised Seed funding to boost e-commerce and logistics across North Africa. The investment supports operational expansion, supplier growth, and talent acquisition, targeting a regional market of 275 million and aiming to energize Libya’s startup ecosystem.