HP is expanding its presence in Egypt with a new Cairo office and team growth plans to support digital transformation aligned with Vision 2030. The company offers AI-enabled devices and hybrid work solutions to empower businesses, modernize education, and build a future-ready workforce.
Egypt is undergoing rapid infrastructure development, but the AV sector faces challenges despite strong economic growth. Investment in smart cities, transportation, and digital technology is driving opportunities in AV, but geopolitical issues and currency fluctuations create uncertainty. The hospitality and cultural sectors are emerging as key areas for AV growth.
Egypt is working to become a regional hub for technology research and development by attracting global companies to set up R&D centers. The government is offering incentives such as tax exemptions and investment incentives, with a focus on innovation, regulatory improvements, and leveraging the country’s young, skilled workforce.
Souhoola and Visa have partnered to launch a prepaid card through Banque Misr, aimed at enhancing financial inclusion in Egypt. The card allows flexible payments and seamless shopping, aligning with Egypt’s Vision 2030. The service will help customers manage expenses and make informed financial decisions, launching in 2025.
Egypt has introduced e-voting and government service monitoring apps to enhance transparency and citizen participation. These initiatives aim to streamline elections and improve service delivery, aligning with Egypt’s Vision 2030. They promote accountability, efficiency, and digital governance, positioning Egypt as a leader in Africa’s digital transformation.
eNovate, a subsidiary of eFinance, has partnered with Mastercard to bring Card-as-a-Service (CaaS) to Egypt. The collaboration enables banks, fintechs, and institutions to access scalable digital payment solutions, aligning with Egypt’s Vision 2030 to advance digital transformation and financial inclusion.
