ArabyAds, VIDAA, and Hisense have expanded their strategic partnership to revolutionize CTV advertising in MENA. The collaboration leverages VIDAA’s Smart TV platform and Hisense’s market reach, providing advertisers with data-driven solutions for premium CTV inventory, delivering targeted, measurable, and interactive ad experiences across the UAE and Saudi Arabia.
The Arab Energy Fund and Hartree Partners have launched the $120 million “TAEF Hartree Cleantech LP” to support decarbonisation technologies. This collaboration focuses on VC-stage investments in sustainable energy solutions, aiming to accelerate growth in the cleantech space and strengthen leadership in the MENA region’s energy transition.
Arabsat has partnered with ZainTech to provide satellite-powered cloud, IoT, AI, and data services across the MENA region. The partnership combines ZainTech’s secure cloud infrastructure with Arabsat’s satellite network, offering scalable solutions for businesses, especially in remote areas, as part of Arabsat’s expansion into new markets.
Tradeling Holding has acquired Axiom Telecom’s MENA distribution operations, a move expected to drive growth in the region’s B2B e-commerce landscape. With anticipated annual revenues exceeding AED2 billion, the acquisition strengthens Tradeling’s position as a key player in the Middle East’s technology and distribution sectors.
The National Center for Human Rights, in partnership with the UN High Commissioner for Human Rights, held a discussion in Amman on digital technologies and human rights in the MENA region. The event emphasized the need for national institutions to balance innovation with the protection of digital rights and freedoms.
Cassava Technologies has partnered with eFinance Investment Group to drive the adoption of digital solutions in Egypt and the MENA region. The collaboration, announced at the Cairo ICT Exhibition, combines Cassava’s African infrastructure with eFinance’s expertise in digital payments, aiming to accelerate digital transformation across key sectors.
Jordan’s 10th MENA ICT Forum highlighted the country’s growing role in digital transformation. Minister Sami Smeirat emphasized Jordan’s ICT achievements, such as improved global rankings in e-government, innovation, and cybersecurity. The government aims for full digitalization by 2025 and anticipates significant growth in ICT sector revenue and jobs.
IT spending in the MENA region is projected to reach $230.7 billion in 2025, driven by investments in AI, cloud services, and cybersecurity. This growth is propelled by both government and private sector initiatives, aiming to make MENA a global AI hub. Data center systems and GenAI investments will lead the charge.
Pocket Gamer Connects Jordan will be held on November 9-10, bringing together over 1,000 gaming industry professionals at Jordan’s Dead Sea. The event features a 14-hour conference program with 50 experts, offering networking opportunities and insights into the rapidly growing MENA gaming sector.
Telr has expanded its services into Jordan and Bahrain, enhancing the MENA region’s e-commerce sector. This move enables businesses to accept online payments and manage transactions efficiently, supporting local enterprises in reaching both local and global markets while contributing to economic growth and digital transformation.
