Salesforce is rapidly growing in the Middle East with major investments in AI, cloud infrastructure, and talent development. Through partnerships and AI tools, it aims to transform customer experience and operational efficiency across sectors. Regional businesses are urged to prioritize AI adoption aligned with clear business impact.
Cybercrime continues to threaten the Middle East and North Africa, as seen in recent cyberattacks in Morocco and Iran. Despite rapid digital transformation, the region faces vulnerabilities due to outdated systems and a lack of cybersecurity professionals. Collaborative efforts and investment in cybersecurity education are essential to mitigate these risks.
Alba has become the first aluminium smelter in the Middle East to adopt Seeq, an AI-powered analytics platform, through a strategic partnership with Crucial Solutions and Services (CSS). This move aims to enhance Alba’s operational efficiency, quality control, and asset reliability, setting a new regional standard for industrial innovation.
Comarch was recognized for its role in driving digital transformation in the Middle East at the Telecom Review Leaders’ Summit, winning the Best Digital Transformation Provider – Middle East award with du. Additionally, the company earned the Digital Initiative of the Year award at the Asian Telecom Awards 2025.
Zain has approved a 35 fils cash dividend for 2024, amounting to KD151.4 million ($492 million), reflecting a 73% payout ratio. The company also extended its minimum 35 fils dividend policy through 2028. Zain’s 2024 results showed a 3% YoY revenue increase and a 15-year high in growth.
Zain has announced a 35 fils cash dividend for 2024, totaling KD151.4 million ($492 million), reflecting a 73% payout ratio. The dividend follows a semi-annual payout and is part of Zain’s strategy to drive business growth, despite socio-economic challenges, with a focus on digital transformation and new revenue streams.
AmiViz has partnered with NEOX Networks to enhance network visibility and security across the GCC, Egypt, and Africa. This collaboration will provide enterprises with advanced network visibility solutions, addressing network challenges, improving cybersecurity, and supporting digital transformation initiatives such as hybrid-cloud and multi-cloud strategies.
Zain Group has launched its Global M2M offering to simplify IoT connectivity for OEMs across the Middle East. The solution streamlines integration, ensures regulatory compliance, and reduces operational costs by providing a single point of connectivity. Zain aims to be the preferred partner for digital transformation in the region.
UAE and Saudi Arabia are moving forward with plans for 6G networks, with the UAE targeting a 2030 launch. However, telecom experts question the business case for 6G due to slowing data growth in MENA and the high costs of deploying 6G infrastructure compared to the ongoing expansion of 5G.
Beyond ONE has partnered with TIMWETECH to deliver premium digital content to mobile users in Saudi Arabia and Oman. This collaboration enables 3.5 million prepaid subscribers to access streaming, gaming, and infotainment services via Direct Carrier Billing, promoting digital inclusion without requiring credit cards, and enhancing the user experience.
