Škoda Auto has officially launched in Oman, marking a key step in its Middle Eastern expansion. In partnership with Premium Motors, Škoda introduces a full range of European-built vehicles, including sedans and SUVs. A cutting-edge digital showroom has opened in Muscat, with plans for further regional growth.
KoçSistem participated in LEAP 2025 and expanded its presence in the Middle East with a new office in Riyadh. The company showcased its advanced technology solutions and signed a strategic partnership with ACES for the Pixage digital publishing solution, strengthening its regional competitiveness and export capabilities.
Onda, a South Korean AI-driven hospitality tech company, has partnered with UAE-based Seed Group to expand into the Middle East. The company aims to complete SaaS localization testing by mid-2025 and strengthen its presence through marketing strategies and partnerships, showcasing its digital transformation technologies at regional industry events.
Viettel High Tech (VHT) and High Cloud Technologies (HCT) have formed a $1 million strategic partnership to supply 5G systems to the Middle East. The collaboration aims to enhance telecom coverage in suburban and rural areas, driving improvements in education, healthcare, and business by providing reliable digital infrastructure.
Dareesoft has successfully completed a proof of concept (PoC) for its AI-powered RiaaS, which detects road hazards in real-time. Following this success, the company plans to expand its services to the Middle East, starting with the UAE. RiaaS aims to enhance road safety and improve hazard management across sectors.
Viettel High Tech has signed a $1 million deal with High Cloud Technologies to supply 5G systems in the Middle East. This partnership includes the provision of 4G and 5G base stations and cloud-based infrastructure. The goal is to improve telecom coverage, particularly in rural areas, and enhance regional development.
Zain Group has sealed a deal to buy a 70% stake in IHS Kuwait Limited, raising its share to 100%. This acquisition, valued at $134 million, enhances Zain’s tower management across Kuwait and supports its regional digital infrastructure expansion.
Geidea is expanding its SoftPos service to Egypt after a successful launch in Saudi Arabia and the UAE. This solution enables merchants to accept secure, contactless payments via smartphones, eliminating the need for traditional POS devices. The launch marks a key step in Geidea’s strategy to transform the region’s digital payment landscape.
Kuwait-based fintech startup Krti has closed a $1.5 million pre-seed investment round with Core Vision Investment. The funding supports the upcoming launch of Krti’s innovative loyalty program, aimed at maximizing the benefits of users’ bank cards in Kuwait and Saudi Arabia.
Abu Dhabi-based ERP provider Hulexo has secured seed investment from Arzan VC to expand its presence in the Middle East, aiming to reach 300 retail locations by 2025. The investment will also support Hulexo’s entry into Kuwait and Saudi Arabia, enabling partnerships and continued innovation for retail SMEs in the region.
