
Africa’s Smartphone Market Grows 7% in Q2 as Demand for Budget Models Surges
Africa’s smartphone shipments rose 7% in Q2 2025 to 19.2M units, led by Egypt, Nigeria, and South Africa. Sub-$100 smartphones soared 38%, reshaping demand. Transsion held 51% market share, followed by Samsung and Xiaomi. Rural markets and fintech-driven services are emerging as key growth drivers.