Salla has acquired Sweply, a digital advertising platform, and will rebrand it as “Salla Ads.” This integration will allow merchants to manage digital marketing campaigns directly from their Salla dashboards, with access to AI-powered targeting and analytics. The service is expected to launch in Q2 2025.
Aramco’s venture arm, Wa’ed Ventures, has invested in UK-based AI cloud start-up Ori. This investment, aimed at establishing a subsidiary in Riyadh, underscores Saudi Arabia’s growing focus on advancing AI. Ori, which supplies AI infrastructure and uses Nvidia’s H200 chips, has also been backed by Telefonica and NextEra Energy.
stc Group, through stc.AI, launched Saudi Arabia’s first sovereign AI cloud platform in partnership with SambaNova. The platform, powered by Llama 405B, will offer enterprises advanced generative AI capabilities and open-source models, empowering Saudi developers and positioning the Kingdom as a leader in AI development.
Etihad Salam Telecom and center3 have strengthened their partnership to improve digital infrastructure in Saudi Arabia. The collaboration aims to enhance network resilience, connectivity, and scalability, leveraging advanced data centers and internet exchanges to support Saudi Arabia’s growing ICT sector and contribute to the region’s digital transformation.
The Information and Communication Technology Association of Jordan (Int@j) and the Saudi Digital Economy Centre (DEC) strengthened digital cooperation by signing a memorandum of cooperation at LEAP 2025. The event focused on enhancing partnerships, digital transformation, and investment opportunities between Jordanian and Saudi ICT sectors.
ServiceNow has expanded its MEA partner ecosystem by partnering with Saudi-based Solutions by STC and global integrator Customizo. This collaboration aims to drive digital transformation in Saudi Arabia, supporting Vision 2030 objectives. New AI-powered solutions will enhance productivity, helping businesses meet the Kingdom’s ambitious goals for innovation.
Mobily has committed $905 million to bolster Saudi Arabia’s digital infrastructure, focusing on data centres and submarine cables. This investment, announced at LEAP 2025, aims to support the Kingdom’s digital transformation and meet growing demand for advanced digital services like AI and data analytics.
Merak Capital has partnered with Microsoft to support gaming startups in Saudi Arabia, leveraging Microsoft’s resources, including Azure cloud and advanced tools. This collaboration aims to accelerate innovation, provide mentorship, and expand global market access. The partnership aligns with Saudi Vision 2030, fostering growth in the gaming industry.
stc Group and AWS have announced a strategic partnership to drive digital transformation in Saudi Arabia, combining AWS cloud and AI/ML services with stc’s local expertise. This collaboration will empower businesses across sectors like healthcare, finance, and education, while aligning with Saudi Arabia’s Vision 2030 goals.
Salesforce has announced a $500 million investment in Saudi Arabia, focusing on AI adoption, workforce development, and expanding its regional presence. The investment includes bringing Hyperforce and Agentforce to the Kingdom, upskilling 30,000 citizens in AI, and partnering with Princess Nourah University to empower women in the digital economy.
