Kantar’s Africascope Maghreb 2024 study reveals that urban Moroccans spend an average of 5 hours and 46 minutes daily on media, with internet usage soaring to 91%. Social media platforms like Facebook, WhatsApp, and Instagram dominate online activities, while television continues to hold strong with 2 hours and 57 minutes of daily viewing.
A new study reveals that 70.2% of Arabs are internet users, with 46% active on social media. TikTok is the most popular platform, especially in the Gulf, while Facebook leads in North Africa. YouTube and Snapchat also see strong usage in specific countries, highlighting diverse regional preferences.
Jordan’s internet and social media usage have seen significant growth in 2025, with 10.7 million internet users and 6.45 million social media users. YouTube remains the most popular platform, while LinkedIn experienced strong growth. This digital expansion emphasizes the need for enhanced infrastructure to support the national digital economy.
